The undisputed queen of reality tv is Kim Kardashian West. There is no doubt in my mind that this woman has an empire bigger than her rather voluptuous behind, and is conquering industries all around the world. From body care with Kardashian Glow Sun Tanning to underwear in Kardashian Intimates, and, of course, clothing and accessories with the overexposed Kardashian Kollection. The Kardashian name is known worldwide and almost every westernised country carries the Kardashian Empire in at least one retail outlet.
Heads up, if you’re a die hard advocate of the Kardashian/Jenner/West empire, exit this page now and refrain from abusing me.
TOPIC OF CONVERSATION: HAS KIM KARDASHIAN WEST REALLY CONTRIBUTED TO FASHION?
When I went logged onto Instagram this morning to see if the latest Vogue Australia cover was out, I saw that the woman of the decade, the reality TV star, the mother of a kid that shares a name with a GPS direction, was on the cover in a white Balmain ensemble. I felt a little numb, a little conflicted and a little surprised. It got me thinking, how has this social media mogul contributed to the fashion world that she is, for lack of a better word, ‘worthy’ of vogue cover. What has she done?
Yes I know that Nigella Lawson, who covered British Vogue in April 2014, is not involved in fashion at all, but, Nigella has not had everything she owns handed to her on a plate. She worked hard, she cooked and is one of the strongest women in the world. And to the ignorant people saying that she’s a ‘drug whore’, there are worse people out there.
We see Kardashian West at Fashion Week, read about the Kardashian Kollection clothing line and smell the fragrances, but, when you compare them to that of Chanel, Dior or even a brand like Sass and Bide, their empire in fashion is minuscule in comparison. Her beginnings were the infamous sex tape ‘Kim K Superstar’ that was leaked in 2003 and then in 2007 she cropped up again with her family being commissioned to E! for Keeping Up With The Kardashians. So she’s a reality star, and the empire began.
Perhaps the most successful reality star ever, there’s no questioning her influence on social and fashion culture. She has a mega following so her loyal fans will, of course, buy her products and wear what she wears. But I still can’t understand how she is rubbing shoulders with Anna Wintour, Karl Lagerfeld and various other fashion ICONS so casually.
But, this is the digital age we live in, and she is the most followed person on Instagram, I suppose magazines have to follow the times and put on the cover the people that are influencing society. It’s a little sad though, really. Names like Cate Blanchett, Gisele Bündchen, Jess Hart and Sarah Murdoch, all heavily involved in fashion in their own right, have covered Vogue Australia. Now, we can add Reality TV star who’s made it big, Kim Kardashian West, to the list.
You either lover her or hate her, and I am caught in the middle.