2017 Santos Festival of Cycling

There’s under a month until the 2017 Santos Tour Down Under and it’s time to get prepared.

The beating South Australian sun, the sipping of crimson wine and the swishing of over 100 of the best professional cyclists trawling through the state makes the final full week of January one to remember and one to embrace.

One doesn’t need to be a cycling fan or need to understand the nature of the sport to appreciate the atmosphere of an event that brought 795,432 South Australians and tourists out to explore the festivities in 2016, generating a record $49.6m into the state’s tourism industry.

Generally, the race is easy to navigate and with multiple taking the form of a circuit at one point in each stage making for plenty of opportunity to see the best in the flesh.

Taking a look to the other side of the event, it is certainly more than just a bike race. The Santos Festival Of Cycling celebrates the best of South Australian culture interpolated with the opening race of the professional calendar.

We’ve picked our favourite events of the festival for you to check out if the racing itself isn’t all you’re interested in.

  1. LADIES DAY ON TOUR.
    Wednesday 18th January, Saturday 21st January.
    A ticketed event popular in 2016, ladies day is the perfect mix of a social day out with fashion designers and exclusive shopping opportunities while taking in the atmosphere of the race in a reserved viewing area. More information here .
    TDU1.jpg
  2. Legend’s Night Dinner
    Saturday 21st January
    Perhaps more for the dedicated cycling fan, decorated names (and characters) of the sport gather at the Convention Centre for a night of anecdotes and recounts, with it 2017 featuring an appearance from reigning World Champion, Peter Sagan. More information here.
    TDU2.jpg
  3. Unley Gourmet Gala
    Tuesday 17th January
    King William Road closes from traffic and becomes a hotbed for artisan stalls, food trucks and fashion parades to celebrate the following stage start in Unley. Better yet, this event is free entry and no ticket required!
    TDU3.jpg
  4. 2017 Team Presentation
    Saturday 14th January
    Set against the backdrop of Victoria Square in the heart of the Adelaide CBD, the teams presentation gives fans and the curious a glimpse into the personalities of the best riders in the world. Posed in the same location as the Tour Village, there’s an abundance of activity to peruse throughout the night.
    TDU4.jpg

Images C/O Santos Tour Down Under, South Australian Tourism Commission and Jennie Bell.

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