I’m Sonia Blair, the blogger behind Zeinreich. I’m a South Australian freelance writer and content contributor at Adelaide’s premier fashion magazine, Clique Mag.

Zeinreich aims to combine my two passions in life, fashion and sport, with a particular focus on fashion news and professional cycling. It’s a strange combination but one that works for me and, certainly, one that excites me. Watch out for the odd lighthearted post about life because sometimes we just need a good laugh and I need an outlet for thoughts beyond petticoats and the peloton.

You never know what may crop up on Zeinreich, you’ll just have to keep reading.

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