I’m Sonia Blair, the blogger behind Zeinreich. I’m a South Australian freelance writer and content contributor at Adelaide’s premier fashion magazine, CLIQUE Mag, and also writing for fashion and lifestyle website, The Adelaidian. I have previously completed a placement at The Advertiser and the SANFL Media Department to broaden my understanding of the industry and how the field of communications is constantly evolving and thriving as a multi-faceted sector.


The primary aim of Zeinreich is to be a place where I can showcase my abilities as a writer whilst talking about news stories and lifestyle pieces that interest me. You can find my professional work here too under the Professional Work tab.I am always open to new collaborations and outlets for publication so please don’t hesitate to get in touch.

In my spare time I am probably in one of three places: indulging in a savoury delight at East End Providore, somewhere in the McLaren Vale Wine Region or coaching aerobic gymnastics to my little budding athletes!

Hopefully there’s something here for you to enjoy, if it isn’t too much drivel to drudge through… but, I am sure I’ve got that covered.



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