I’m Sonia Blair, the blogger behind Zeinreich. I’m a South Australian freelance writer and content contributor at Adelaide’s premier fashion magazine, Clique Mag, and also writing for fashion and lifestyle website, The Adelaidian.

Zeinreich aims to combine my passions in life, namely fashion and sport, with a particular focus on fashion news and professional cycling. It is a strange combination but one that works for me and, certainly, one that excites me.

Hopefully there’s something here for you to enjoy… or maybe you’ll find something for someone you know.


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